People in our business like to talk about "brand stories," as if by attaching a narrative to a product or service will make it worthy of purchase; that by loaning a pretty typographic scheme or flowery backstory will somehow move products.

We're a band of like-minded specialists, applying imagination to business disciplines and solving problems of perception, design and context. Redhype is comprised of creative professionals, all working to add value for our clients by providing them with unique marketing insights and working to execute strategies across various mediums.

We like what's cool and unique about the world and about you. We like devising off-the-wall ideas. We want to find what's fascinating about you. But, really, if that doesn't suit your purpose, why would we put that on display?

Speaking of suits, we'll ask the questions they won't. If you're a banker, do you need another MBA challenging you to "think outside of the box"? Then again, if you're an art house, we'll ask if you're actually in touch with your core lines of businesses. We love our clients and we're here to serve them. And we feel that our best service to them is to place emphasis on their goals.

The moral of our "story" is that just like people, brands eventually get in where they fit in. But they need to be pushed in the right direction, at the right time. That's where we come in.