Day To Day

Category: Branding

21 November | Michael | Branding, Design

Logo Questionnaire

A logo represents the identity of a company, so there are important factors to consider when creating or updating it. As a preliminary guide, please complete the questions below to help us create your perfect brand logo.

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31 May | Michael | Branding, Design

Logo my Ego

I’ve been trying to write a blog post about logo design and my process for a while now but life happens.  I’ve been working in my craft now for about 13 years and have seen a lot of trends come and go. There are some principles that remain constant, however. The first thing we try to set […]

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06 November | Marie Blough | Branding, Thoughts

Top 5 Reasons why a Unique Branding Strategy is Important

Why You Should Develop A Unique Branding Strategy Having a unique branding strategy will carry you forward into the future, both in the global market and on the local level. Let’s face it, there are a lot of cheap, fast logo creation resources out there, and it’s tempting to use those services. However, that’s while […]

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15 June | Marie Blough | Branding, Marketing

Why Storytelling is Vital to the Success of your Brand

What is the value of a compelling story? Our brains process information through narratives, so it’s only human nature to find common ground through a story. In the world of marketing, brands that can successfully paint a picture of who they are, are more likely to gain a long-term and loyal customer base. A story is even […]

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26 October | Michael | Branding, Marketing, Thoughts

Perimeter: Bringing Blueprints to Life

Marketing and Branding for Real Estate and Architectural Industries Thanks to ArcViD, we’ve been busy here at the Redhype HQ. If you aren’t already familiar, ArcViD is a new department of Redhype that specializes in marketing and branding for real estate and architectural industries. ArcViD’s innovative approach to marketing and branding resulted in Perimeter teaming […]

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