America’s Sport. With A Brand New Hook.
Some brands are no brainers. When Shakespeare Fishing called, we could only try to hide our excitement.
As the makers of Ugly Stik, the world’s best-selling fishing rod, as well as other category-leading rods, reels and fishing accessories, Shakespeare is one of the premiere names in the industry.
Think Like A Fish. Or A Kid. Or a 55-Year-Old.
For five years, Shakespeare has relied on Redhype to help reach niche markets, produce creative materials, advise on product design, and offer unique graphic solutions for its wide variety of products
Good anglers will tell you that the sport is about thinking like a fish. That’s why on Shakespeare we put ourselves in the consumer’s mind – relying upon hard research, youth perspective, and primary dives to help us complete everything from promotional videos to big box point of sale to innovative marketing materials.
