Our Process
Over the last decade, we’ve developed quite a list of ways we can help you as a full-service agency. We get it; you don’t always have time to handle all the things necessary for growth. That’s why we’ve developed a process for everything. We call this the Client Journey, and it’s divided into 3 parts – Branding, Website, and Marketing – with each one consisting of progressive phases. Don’t worry, we’ll guide you every step of the way.
Part 1
Branding
Before marketing or building a website, you need an inspirational brand people want to be a part of. After 3 phases of brand development, you will know who your audience is, who you are, and have visuals to back it all up.
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In Phase 1, we research your audience, market, and competitors.
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In Phase 2, we develop your brand strategy, including personas, positioning, messaging, and more.
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In Phase 3, your brand becomes visual with typography, colors, graphics, and more.
We’ll create a brand guidelines document so you don’t have to remember everything. We know it’s a lot.
Part 2
Web
An inspirational brand should have a badass website for online presence. We take you through 4 phases, and by the end you’ll have a high-converting website with an eye-candy design that’s intuitive and easy to use.
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Phase 1 starts with UX strategy and ends with content creation.
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In Phase 2, we visualize the UX strategy with wireframes and full design mockups.
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Phase 3 is all about development, including the building, coding, and testing.
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Phase 4 is post-launch, where we provide web training, ongoing maintenance, and SEO audits.
When this part of your journey ends, you’ll be ready to drive traffic to a shiny new website that converts into shiny new customers.
Part 3
Marketing
We don’t just leave you with an inspirational brand and a badass website that no one knows about. Our 3-Phase marketing process will bring the growth that your brand and website were built to achieve.
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Phase 1 starts with a marketing plan, which contains research and a strategy to guide all marketing efforts moving forward.
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Phase 2 is the design and set up of all online advertising, offline advertising, inbound marketing, and creative services.
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Phase 3 provides ongoing management in the form of reporting, campaign optimization, and a creative retainer.
Plot twist: Part 3 of your journey never ends. Your business just keeps growing!
Branding > Web Design > Marketing
RCMA understands the importance of a strong brand and effective marketing strategies. That’s why we offer a variety of services to help with branding and marketing for your website. Starting with a cohesive brand identity, developing and implementing marketing campaigns, and analyzing and optimizing your online presence for maximum impact. Whether you’re a small start-up or a large corporation, we have the tools and expertise to help elevate your brand and drive online success.
Branding
- Audience Research
- Market Research
- Competitor Research
- Audience personas
- Positioning
- Story
- Values
- Mission & Vision
- Messaging & Tone
- Ethos
- Naming & Trademark
- Product Development
- Logo
- Typography
- Color Palette
- Stationery
- Merch
- In-Store Graphics
- Stylescapes
- Brand Guidelines
Web Design
- UX Strategy
- Web Research
- Journey Mapping
- Website Content
- Sitemap
- eCommerce
- Wireframes
- Mockups
- Building & Coding
- Database & CMS
- Testing & Troubleshooting
- Maintenance & Updates
- Analytics
- SEO Audits
- Web Training
Marketing
- Marketing Research
- Marketing Strategy
- Search Ads
- CTV Ads
- Paid Social Ads
- Programmatic Display Ads
- Programmatic Video Ads
- Programmatic Audio Ads
- Programmatic Native Ads
- Out Of Home Ads
- Direct Mail Ads
- TV Ads
- Radio Ads
- Print Ads
- SMS
- Social Media Marketing
- Blogging
- Email Marketing
- Podcasting
- PR
- SEO
- Video Production
- Content Creation
- Graphic Design
- Marketing Collateral
- Trade Show Design
- Product Packaging Design
