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16 November | Kaleb Alexander | Marketing
Marketing Questionnaire
Hi! We have a few questions for you. Your answers will help point our research and strategy in the right direction. Let’s do this!
YOUR BUSINESS
The questions in this section will help us gain a better understanding of your business.
What is the name of your business?
*
What industry is your business in?
*
Where is your business located?
Street Address
Address Line 2
City
State / Province / Region
ZIP / Postal Code
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos Islands
Colombia
Comoros
Congo, Democratic Republic of the
Congo, Republic of the
Cook Islands
Costa Rica
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Côte d'Ivoire
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini (Swaziland)
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard and McDonald Islands
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Korea
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestine, State of
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Rwanda
Réunion
Saint Barthélemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia
South Korea
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen Islands
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
US Minor Outlying Islands
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Venezuela
Vietnam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Åland Islands
Country
Is your business local, national, or international?
*
Local
National
International
Tell us about your business.
*
What you do, what you sell, what services you offer, etc.
Now, describe your business in 10 words or less.
*
Do you have a mission statement? If so, what is it?
*
What are your long term business goals?
*
“Making money” doesn’t count; that's everyone’s business goal!
What are your short term business goals?
*
Within the next year, for example.
What are the primary roadblocks to achieving your goals?
*
What are your strengths? What does your business do well?
*
What are your weaknesses? What could use improvement?
*
Are there any specific opportunities for growth in your business or in your industry?
*
YOUR COMPETITION
Please provide links to the websites of your main competitors.
Competitor 1
*
Competitor 2
Competitor 3
What is your Unique Selling Proposition (USP)? How are you different and why should someone choose you over your competitors?
*
YOUR AUDIENCE
The following questions will help us understand your ideal customer and how they interact with you.
What industries and/or interest groups are you targeting?
*
For example, automotive for B2B or luxury car buyers for B2C.
Describe your ideal customer. Be as specific as you can.
*
What frustrations do your customers have?
*
How does your product/service make your customer’s life better?
*
Describe your sales process and/or buyer funnel.
*
How do you support your customer after they buy from you?
*
YOUR FINANCES
The following questions will help us determine the best use of your resources and how to get the most out of your investment.
What is your average annual revenue?
*
What is your average order value?
*
What is your monthly budget for this project?
*
YOUR MARKETING
The following question will help us determine what you already have and what you may need.
How would you like your business to be perceived?
*
What tone would you like for your business to have when speaking to your audience?
*
In your experience with digital marketing, what has worked for you in the past and what hasn’t?
*
What are your biggest frustrations with your current marketing?
*
How do people currently find your company online?
*
Which of the following areas of digital marketing are you currently using?
*
Check all that apply. The following 3 questions are related to this list.
Pay-Per-Click (PPC)
Content Marketing
Email Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Mobile Marketing
Marketing Analytics
Do you have a strategy dedicated to each area?
*
Do you have an overall strategy that combines these areas to seamlessly work together?
*
Is there a particular area you want to focus more heavily on?
*
What marketing metrics or KPIs do you currently track?
*
Are you using analytics to drive decision making?
*
Which marketing goals are the most important to you for this project?
*
Check all that apply.
Brand Awareness
Thought Leadership
Engagement
Lead Generation
Sales
Customer Retention/Relationship
Do you have any lead magnets or offers enticing potential customers to give their email? If so, what are they?
*
What actions do you want your audience to take after seeing your marketing content?
*
LINKS & UPLOADS
Please provide links to all of your assets below.
Website
LinkedIn
Instagram
Facebook
Twitter
Youtube
Tik Tok
Other
Please upload any marketing strategies, brand standards, graphic guidelines, or any other helpful files you already have:
Max. file size: 2 MB.
FINAL QUESTIONS
What is your definition of this project’s success?
*
Have you worked with a digital marketing agency in the past? If so, what was your experience like?
*
What do you value most in our professional relationship on this project? What expectations do you have? What is most important to you as our partner?
*
If someone had a bumper sticker on their car for your business, what should it say?
*
Is there anything else we should know?
*
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Writing
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WHAT MAKES A GREAT CREATIVE DIRECTOR?
ICON SERIES
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