Day To Day
05 May | Michael | Marketing

Discovery Questionnaire

  • Your Business

    The questions in this section will help us gain a better understanding of your business.
  • What you do, what you sell, what services you offer, etc.
  • “Making money” doesn’t count; that's everyone’s business goal!
  • Within the next year, for example.
  • Your Competition

    Please provide links to the websites of your main competitors.
  • Your Audience

    The following questions will help us understand your ideal customer and how they interact with you.
  • For example, automotive for B2B, or luxury car buyers for B2C.
  • Gender, age, job title, education, income, interests, etc.
  • Why do they need you?
  • How do your customers currently find you, and how do you guide them toward making a purchase?
  • For example, customer support, loyalty program, referral program, etc.
  • Your Investment

    The following questions will help us determine the best use of your resources and how to get the most out of your investment.
  • Your Assets

    The following question will help us determine what you already have and what you may need.
  • Check all that apply.
  • Final Questions

    The last few questions will help reveal just a little more about who you are as a business.
  • What do you want people to say about you?
  • This question is intentionally broad, so write the first things that come to mind.
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