Interim Healthcare // Print, Media, Web

The Basic Truths

It’s not that Interim HealthCare of the Upstate had a problem. As a market leader in one of the country’s fastest-growing industries, Interim has enjoyed continuous growth for 35 years by providing community.

It’s that the company has been so dedicated to its core mission – honoring God through the enrichment of human life – that it hadn’t focused on a brand or messaging strategy. A high-class problem, as we like to say.

Conventional Solutions, Smart Messaging

To help mark the company’s 35th anniversary, Redhype devised a simple art direction concept, one which drew from the bold, red color scheme of the Interim parent brand.

The campaign, called “Basic Truths”, draws on unique Interim employee insights from over the years and helps define the company’s three core lines of business – home health, hospice and personal care -- all while using the medium to explore the importance of service in our lives.

"We're really pleased with the marketing outreach and focused campaigns on our regional launch." Lowell A. Wright, Corporate Director of Sales
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