# RCMA | Redhype Creative Marketing Agency

> A full-service brand and marketing agency in Greenville, South Carolina. RCMA does research, brand strategy, identity design, marketing planning, integrated ad campaigns, content and social, photo and video production, and web development — for manufacturers, industrial and B2B companies, professional services, and consumer brands.

Marie Limnios and Michael Smith began working together as Redhype in 2007, serving small and family-owned businesses across the South Carolina Upstate. The agency now works as RCMA with national and global brands — Volvo Construction Equipment, Milliken, Kenmore, Berkley and Shakespeare Fishing, the American Heart Association — alongside regional clients. Studio at 17 College Street, Greenville, SC. Contact: hello@redhype.com, 1 (864) 232 2000.

The agency works both sides of the Atlantic, pairing EU precision with US momentum for European manufacturers entering the American market.

## Capabilities

- [Capabilities overview](https://redhype.com/capabilities/): The eight services RCMA offers end to end, from deep research through bold execution.
- [Research](https://redhype.com/capabilities/research/): The non-negotiable first step on every project. Four lenses of inquiry, defined research methods, and the sandboxes RCMA plays in — building a foundation of fact so creative decisions can be bold without being reckless.
- [Brand Strategy](https://redhype.com/capabilities/brand-strategy/): RCMA's definition of brand strategy and why most of them end up as dust collectors on a shelf. Positioning, architecture, and the consequences of getting it wrong.
- [Marketing Planning](https://redhype.com/capabilities/marketing-planning/): The plan before the payoff. Why jumping straight to tactics wastes budget, and how RCMA builds marketing plans that replace guessing with growth.
- [Identity & Design](https://redhype.com/capabilities/identity-design/): Branding, not blanding. Logo and identity systems, the full list of what RCMA designs, and the process behind it — built on the premise that prospects judge a brand on how it looks before they hear the pitch.
- [Web Development](https://redhype.com/capabilities/web-development/): Websites built as conversion machines rather than digital placeholders. RCMA's website philosophy and why nearly every other marketing effort routes through the site.
- [Integrated Ad Campaigns](https://redhype.com/capabilities/integrated-ad-campaigns/): One big idea executed across multiple channels with a consistent message — campaign strategy that builds brands over time rather than firing ads into the void.
- [Content & Social Media](https://redhype.com/capabilities/content-social-media/): Content as the marathoner to advertising's sprinter. Editorial, social, and the case for content that keeps working long after a campaign ends.
- [Photo & Video Production](https://redhype.com/capabilities/photo-video-production/): Photography and videography services, plus production partners. Visual storytelling as a non-negotiable brand asset.

## Case studies

- [Microporous](https://redhype.com/casestudy/microporous/): Supporting a global battery-separator manufacturer through market expansion. A lithium-ion division built for fast-growing demand; support for that division grew organically into a long-term Agency of Record relationship across the whole brand.
- [TruFit Athletic Clubs](https://redhype.com/casestudy/trufit/): Repositioning and scaling a multi-location fitness brand — 37 Texas locations expanding into Tennessee while reversing declining memberships against aggressive local competition.
- [Volvo Construction Equipment](https://redhype.com/casestudy/volvo-construction-equipment/): Redesigning an industry giant's blog into a lead-generating asset. Won through a national RFP after a referral from CAT.
- [SCMEP](https://redhype.com/casestudy/scmep/): South Carolina Manufacturing Extension Partnership, the state's premier training organisation for manufacturers. RCMA won a national RFP to become agency of record across analytics, design, PR, advertising, video and web.
- [fresh&co](https://redhype.com/casestudy/freshandco/): Rebranding a New York fresh-food restaurant chain from the source up — store visits, strategy, and a standardised identity built to survive national expansion.
- [Kenmore Floor Care](https://redhype.com/casestudy/kenmore-floor-care/): A century-old appliance brand with no ecommerce presence. Website build plus a product video programme for its vacuum line.
- [twentyfour skincare](https://redhype.com/casestudy/twentyfour/): Launching a premium DTC skincare brand from zero into one of the most saturated markets there is — new ingredient, new format, no margin for confusion.
- [Complete Supervision](https://redhype.com/casestudy/complete-supervision/): Building a brand from the ground up for a platform connecting pre-licensed mental health clinicians with qualified supervisors. A developer and a mission, but no brand foundation.
- [Tuffaloy Precision Manufacturing](https://redhype.com/casestudy/tuffaloy-precision-manufacturing/): A resistance-welding supplier of nearly a century found spare capacity during Covid-19. RCMA branded and launched the new company built around it.
- [LOC Software](https://redhype.com/casestudy/loc-software/): Back-office and POS systems for grocery stores. An international client who found RCMA through organic search; brand refresh, market analysis and trade-show programme.
- [All work](https://redhype.com/work/): The full portfolio of case studies and projects.

## About

- [About RCMA](https://redhype.com/about-us/): The agency's mission and what makes it different — a small core team that tackles problems like a big company and collaborates like a small business.
- [Philosophy](https://redhype.com/about-us/philosophy/): What RCMA believes about brand potential, and the humble beginnings behind it.
- [Process](https://redhype.com/about-us/process/): Chaos to clarity, one pixel at a time. The sequence from research investigation through strategic development to identity design.
- [Team](https://redhype.com/about-us/team/): The people — Marie Limnios, Michael Smith, Nichole Hickman, Sam Jackson and Audra Holt.
- [Careers](https://redhype.com/about-us/careers/): Current openings, benefits, and internships, at the downtown Greenville studio.
- [RCMAi Accelerate](https://redhype.com/rcmai-accelerate/): A programme returning RCMA to its roots — agency-grade strategy and creative for small and family-owned businesses in the Upstate, at a scale that fits them.
- [Referral Program](https://redhype.com/referrals/): 5% of every closed and paid sale for referring new business. No cap, no catch, 30-day terms.

## Writing

- [EU Precision. US Momentum.](https://redhype.com/eu-precision-us-momentum/): The strategic advantage for European companies of working with an agency that understands both sides of the Atlantic.
- [Where AI Stops and Marketing Begins](https://redhype.com/where-ai-stops-and-marketing-begins/): AI is already inside manufacturing and industrial development. Where its usefulness ends and marketing judgement starts.
- [REAL TALK: Here Is How We Use AI](https://redhype.com/real-talk-here-is-how-we-use-ai-read-more/): RCMA's actual position on AI — used everywhere it helps, with a clear line where people take over. AI can write a brief; it cannot win a pitch.
- [Why Brand Storytelling is Vital](https://redhype.com/why-brand-storytelling-is-vital-to-the-success-of-your-business/): Why a brand's story is more than a company history, and how values and causes carry it.
- [Logo Design Tips: Logo My Ego](https://redhype.com/logo-design-tips-logo-my-ego-advice-from-a-pro-art-director/): Thirteen years of logo design practice, from a working art director — process, pitfalls and ego management.
- [We're back. And we imagined more, so we built more.](https://redhype.com/were-back-and-we-imagined-more-so-we-built-more/): Why RCMA stepped out of the spotlight for several years to reposition companies and fix broken funnels, and what changed on return.
- [Blog](https://redhype.com/about-us/blog/): "On Brand" — RCMA's writing on branding and marketing.

## Contact

- [Contact](https://redhype.com/contact/): Enquiry form, or book a discovery meeting directly. hello@redhype.com · 1 (864) 232 2000 · 17 College Street, Greenville, SC.

## Optional

- [Marketing Questionnaire](https://redhype.com/marketing-questionnaire/): Intake questionnaire that points research and strategy in the right direction for a new engagement.
- [Logo Questionnaire](https://redhype.com/logo_survey/): Preliminary questionnaire for a new or updated logo.
- [Privacy Policy](https://redhype.com/privacy-policy-2/): How RCMA handles personal information.