Volvo Construction Equipment
WebsiteThe Volvo Group needs no introduction, and we had the pleasure of working with their brand Volvo Construction Equipment (Volvo CE). After being referred by another client – CAT – we entered a national RFP process for Volvo CE. They needed a blog redesign, and we were able to help them with this along with a few added benefits.
- Google Analytics Website Design
- Print Design
- Front-end Development
- Content Creation
- Advertising Press
- Releases Video
- Tradeshow Design
Limited Blog = Limited LeadsWhen Volvo CE started their blog site it was developed with many limitations. In its past state, the blog couldn’t be used for the things a blog should be used for, such as lead generation and SEO. Volvo was looking for technical enhancements that could increase the success of the site. We gave them many suggestions and ultimately ended up with a complete redesign of the blog.
A Complete Redesign With A Few PerksBefore diving into the design process, we conducted an audit. From this audit we provided a list of recommendations including SEO improvements, additional sections, interactive media, and lead generation call-to-action popups. Volvo chose to move forward with several suggestions. We started with redesigning the look and feel of the blog to enhance the user experience, such as adding new sections and reorganizing content. Then we improved the lead generation by adding popups with various value offerings for the reader. For interactive media, we built a custom-coded calculator for purchasing construction machines, something this particular industry finds highly valuable.
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