We helped twentyfour skincare launch a premium DTC beauty brand from scratch. The plan was to enter one of the most saturated markets in the world with a product that challenged the industry’s default assumptions.
They weren’t iterating on an existing brand. They were starting from zero with a new ingredient, a new format, and no margin for confusion.
We became the Agency Of Record and built the brand end-to-end, from first principles to post-launch execution.
We started with primary and secondary research to understand the customer, the competitive landscape, and the narratives dominating the category. Interviews, surveys, and desk research shaped every decision that followed.
We defined who twentyfour is, what they stand for, and how they win in a crowded space. From there, we led a full naming process for the brand and its products, designed to signal both efficacy and premium positioning.
Using stylescapes, we explored competing aesthetic directions before locking in a visual identity that felt distinctive. We then designed packaging across multiple product formats that could hold its own next to category leaders, while still being unmistakably different.
We developed a comprehensive go-to-market plan, designed and built the website, and produced photography and video assets to support the launch. We prepared initial content, social ads, and press materials, then supported the brand through launch and beyond.
After launch, we continued to manage content marketing, digital advertising, web updates, and design. Our job at that point was to ensure consistency as the brand grew.
As the Covid-19 pandemic wreaked havoc on all industries in 2020, an opportunity presented itself for Tuffaloy. While normally focused on manufacturing resistance welding supplies, they found extra capacity for Swiss turning and cold forming processes used for machining large runs of small parts. To capitalize on this, Tuffaloy wanted to create a new company specializing in these areas. But they lacked the capability to accomplish such a task internally. They needed a brand identity, a website, stationery, and so much more. Enter RCMA!
Most importantly, customers didn’t just buy the product. They believed in it.
A superior product isn’t enough. In categories this competitive, clarity, distinctiveness, and credibility decide who gets taken seriously.
Volvo CE
