Before redesigning all the fresh&co assets, we needed to go back to the source and truly understand the essence of fresh&co. We traveled to New York and visited store locations, talked strategy, and met customers. Our immersive experience inspired us to create an authentic identity of the brand, and created a new graphic standard guideline and messaging that reflects their true nature and real-life clinetel. With these elements established, we were able to move forward to the last phase: designing all branded assets. We applied the new branding to everything: restaurant interiors, wall art, signage, menu boards, apparel, packaging, seasonal menus, social media posts, to name a few. We even curated custom scents and playlists.
With a fully updated brand, fresh&co is now prepared for national expansion. The result of this is retaining a clear position in the market and a standardized identity no matter how many restaurants are opened. Every location will follow the brand guidelines to keep the brand consistent, but each restaurant will display a touch of local inspiration within those guidelines.
Fresh&co came to us with an established brand and an expansive vision, but they had piecemeal assets and didn’t know which direction to go. We helped them build a stronger foundation that future locations could easily follow, whether corporate or franchise. Now, when customers visit a fresh&co they will have a unique yet familiar experience.
For more information on fresh&co, visit their website.
Kenmore Floor Care
