Welcome to the “On Brand” blog. Just our thoughts on all things branding and marketing.
AI: The Two-Edged Tool Changing The Way We Work We use artificial intelligence everywhere we can. But we keep a healthy perspective on where it ends and where people begin. We Use AI. Unapologetically. At RCMA, artificial intelligence is woven into the fabric of how we work. Not as a
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Balancing automation, integrity, and trust in manufacturing & industrial brands By Marie Limnios, President, Redhype Creative Marketing Agency AI is no longer knocking on the door of manufacturing and industrial development. It’s already inside the building. What we’ve seen working alongside manufacturers and industrial developers is that artificial intelligence is
We spent the last several years building what matters. Now we’re ready to talk about it. By Marie Limnios, President, Redhype Creative Marketing Agency For the past several years, we stepped away from the spotlight to do exactly that. Build. Not just brands, but foundations. Reposition companies that had outgrown
I’ve been trying to write a blog post about logo design tips and my logo design process for a while now, but life happens. It’s been about 13 years since I started working in my craft, and I have seen a lot of trends come and go. However, there are
A Smarter, Budget-Friendly Website Program for Small Service Businesses by Michael Smith, Senior Art Director RCMA didn’t start with national or global brands. Marie & I began working together much closer to home in 2007. We were Redhype, dedicated to helping small, family-owned businesses across the Upstate get online, explain
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