Welcome to the “On Brand” blog. Just our thoughts on all things branding and marketing.
THE NEXT CHAPTER LESS NOISE. MORE SUBSTANCE. For the past several years, we stepped away from the spotlight to do exactly that. Build. Not just brands, but foundations. Reposition companies that had outgrown their original story. Fix broken funnels. Help businesses turn noise into clarity and traction into valuation.Last year,
THE TWO RULES OF GREAT LOGOS MAKE IT LEGIBLE. MAKE IT UNFORGETTABLE. I’ve been trying to write a blog post about logo design tips and my logo design process for a while now, but life happens. It’s been about 13 years since I started working in my craft, and I
INTRODUCING RCMAi ACCELERATE BUILT FASTER. PRICED SMARTER. STILL HUMAN. RCMA didn’t start with national or global brands. Marie & I began working together much closer to home in 2007. We were Redhype, dedicated to helping small, family-owned businesses across the Upstate get online, explain what they do clearly, and compete
THE BUSINESS OF BRAND STORYTELLING PEOPLE DON’T JUST BUY BRANDS. THEY BUY INTO STORIES. What Is Brand Storytelling?Telling the story of your brand involves more than just a historical overview of the business. Your history, your values, and the causes you support are all important. But it’s not just the
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