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One Big Idea.
Infinite Possibilities.

Advertising campaigns should never be boring.

INTEGRATED ADVERTISING
Campaigns Win Big

WTF is an integrated campaign? It’s an advertising campaign built around one big idea, executed across multiple channels with a consistent message that sticks. It’s not just throwing random ads into the void and hoping something works. It’s a strategy-driven approach that keeps your audience engaged, no matter where they see you.

Why does it matter? Because the research is clear:

  • Creative quality has been shown to be a 12x multiplier of campaign profitability, the second largest lever you can pull next to brand size.
    (source: Kantar)
  • A mix of brand campaigns and lead/sales campaigns is needed for maximum effectiveness. Both/And, not Either/Or.
    (source: binet and field)

The best campaigns don’t just sell products and services. They build brands over time. That’s where we like to dig in and get our hands dirty.

How We Turn
Ideas Into Impact

CAMPAIGN STRATEGY

We have a process for defining a focused direction that both informs the campaign theme and links to company goals. It goes a little something like this:

1

Business Challenge:

Clarify the business outcome needed and the audience behavior shift required.

2

Consumer Roadblock:

Identify the psychological friction blocking the audience from taking action.

3

Deeper Insight:

Surface an unexpected human truth that explains the audience tension.

4

Brand Advantage:

Articulate the differentiating strength of the brand relevant to the audience.

5

Focused Direction:

Synthesize the insight and advantage into a strategic direction that unlocks creative work.

Campaign Theme

Using the focused direction from the strategy, we begin brainstorming concepts for “the big idea.” This is the overarching theme that infects every channel like a good virus. It’s the anchor for the entire campaign, the glue that holds all the messaging and creative together. This abstract, sticky spaghetti-throwing part of the process ensures your audience gets the same message through every channel.

CAMPAIGN PRODUCTION

With the theme settled, we start planning communications, designing ads, writing copy, and setting up platforms. We determine what channels the big idea will be promoted through and how it will be displayed differently across various mediums and formats. By the end of production, all we have to do is hit the big red “LAUNCH” button.

CAMPAIGN MANAGEMENT

We don’t just launch your campaign and call it a day. Once the campaign is live, we keep a close eye on performance with monthly analytics and real-time optimization. If something’s not working, we pivot. If something’s crushing it, we double down. The goal is simple: Maximum results, minimum waste.

Let’s Build Something Grounded In Truth

Schedule an easy, informal, brief, discovery call with us. Your brand deserves better than guesswork.

Set Up A Discovery Call