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16 November | Kaleb Alexander | Marketing

Marketing Questionnaire

Hi! We have a few questions for you. Your answers will help point our research and strategy in the right direction. Let’s do this!

YOUR BUSINESS
The questions in this section will help us gain a better understanding of your business.
What is the name of your business?*
What industry is your business in?*
Where is your business located?
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Is your business local, national, or international?*
- Local
- National
- International
Tell us about your business.*
What you do, what you sell, what services you offer, etc.
Now, describe your business in 10 words or less.*
Do you have a mission statement? If so, what is it?*
What are your long term business goals?*
“Making money” doesn’t count; that's everyone’s business goal!
What are your short term business goals?*
Within the next year, for example.
What are the primary roadblocks to achieving your goals?*
What are your strengths? What does your business do well?*
What are your weaknesses? What could use improvement?*
Are there any specific opportunities for growth in your business or in your industry?*
YOUR COMPETITION
Please provide links to the websites of your main competitors.
Competitor 1*
Competitor 2
Competitor 3
What is your Unique Selling Proposition (USP)? How are you different and why should someone choose you over your competitors?*
YOUR AUDIENCE
The following questions will help us understand your ideal customer and how they interact with you.
What industries and/or interest groups are you targeting?*
For example, automotive for B2B or luxury car buyers for B2C.
Describe your ideal customer. Be as specific as you can.*
What frustrations do your customers have?*
How does your product/service make your customer’s life better?*
Describe your sales process and/or buyer funnel.*
How do you support your customer after they buy from you?*
YOUR FINANCES
The following questions will help us determine the best use of your resources and how to get the most out of your investment.
What is your average annual revenue?*
What is your average order value?*
What is your monthly budget for this project?*
YOUR MARKETING
The following question will help us determine what you already have and what you may need.
How would you like your business to be perceived?*
What tone would you like for your business to have when speaking to your audience?*
In your experience with digital marketing, what has worked for you in the past and what hasn’t?*
What are your biggest frustrations with your current marketing?*
How do people currently find your company online?*
Which of the following areas of digital marketing are you currently using?*
Check all that apply. The following 3 questions are related to this list.
- Pay-Per-Click (PPC)
- Content Marketing
- Email Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Mobile Marketing
- Marketing Analytics
Do you have a strategy dedicated to each area?*
Do you have an overall strategy that combines these areas to seamlessly work together?*
Is there a particular area you want to focus more heavily on?*
What marketing metrics or KPIs do you currently track?*
Are you using analytics to drive decision making?*
Which marketing goals are the most important to you for this project?*
Check all that apply.
- Brand Awareness
- Thought Leadership
- Engagement
- Lead Generation
- Sales
- Customer Retention/Relationship
Do you have any lead magnets or offers enticing potential customers to give their email? If so, what are they?*
What actions do you want your audience to take after seeing your marketing content?*
LINKS & UPLOADS
Please provide links to all of your assets below.
Website
LinkedIn
Instagram
Facebook
Twitter
Youtube
Tik Tok
Other
Please upload any marketing strategies, brand standards, graphic guidelines, or any other helpful files you already have:
Max. file size: 2 MB.
FINAL QUESTIONS
What is your definition of this project’s success?*
Have you worked with a digital marketing agency in the past? If so, what was your experience like?*
What do you value most in our professional relationship on this project? What expectations do you have? What is most important to you as our partner?*
If someone had a bumper sticker on their car for your business, what should it say?*
Is there anything else we should know?*

14 Jul | Marie Limnios | Openings

Fall & Winter Associates

Are you a kick-ass copywriter or a social media superstar? A coding whiz kid or a ...

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NTRODUCING REDHYPE 3.0
WHAT MAKES A GREAT CREATIVE DIRECTOR?
ICON SERIES

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