rcma

Our Process

Over the last decade, we’ve developed quite a list of ways we can help you as a full-service agency. We get it; you don’t always have time to handle all the things necessary for growth. That’s why we’ve developed a process for everything. We call this the Client Journey, and it’s divided into 3 parts – Branding, Website, and Marketing – with each one consisting of progressive phases. Don’t worry, we’ll guide you every step of the way.

Part 1

Branding

Before marketing or building a website, you need an inspirational brand people want to be a part of. After 3 phases of brand development, you will know who your audience is, who you are, and have visuals to back it all up.

// Phase_1

In Phase 1, we research your audience, market, and competitors.

// Phase_2

In Phase 2, we develop your brand strategy, including personas, positioning, messaging, and more.

// Phase_3

In Phase 3, your brand becomes visual with typography, colors, graphics, and more.

We’ll create a brand guidelines document so you don’t have to remember everything. We know it’s a lot.

Part 2

Web

An inspirational brand should have a badass website for online presence. We take you through 4 phases, and by the end you’ll have a high-converting website with an eye-candy design that’s intuitive and easy to use.

// Phase_1

Phase 1 starts with UX strategy and ends with content creation. 

// Phase_2

In Phase 2, we visualize the UX strategy with wireframes and full design mockups.

// Phase_3

Phase 3 is all about development, including the building, coding, and testing.

// Phase_4

Phase 4 is post-launch, where we provide web training, ongoing maintenance, and SEO audits.

When this part of your journey ends, you’ll be ready to drive traffic to a shiny new website that converts into shiny new customers.

Part 3

Marketing

We don’t just leave you with an inspirational brand and a badass website that no one knows about. Our 3-Phase marketing process will bring the growth that your brand and website were built to achieve. 

// Phase_1

Phase 1 starts with a marketing plan, which contains research and a strategy to guide all marketing efforts moving forward.

// Phase_2

Phase 2 is the design and set up of all online advertising, offline advertising, inbound marketing, and creative services.

// Phase_3

Phase 3 provides ongoing management in the form of reporting, campaign optimization, and a creative retainer.

Plot twist: Part 3 of your journey never ends. Your business just keeps growing!

Branding > Web Design > Marketing

RCMA  understands the importance of a strong brand and effective marketing strategies. That’s why we offer a variety of services to help with branding and marketing for your website. Starting with a cohesive brand identity, developing and implementing marketing campaigns, and analyzing and optimizing your online presence for maximum impact. Whether you’re a small start-up or a large corporation, we have the tools and expertise to help elevate your brand and drive online success.

Branding

  • Audience Research
  • Market Research
  • Competitor Research
  • Audience personas
  • Positioning
  • Story
  • Values
  • Mission & Vision
  • Messaging & Tone
  • Ethos
  • Naming & Trademark
  • Product Development
  • Logo
  • Typography
  • Color Palette
  • Stationery
  • Merch
  • In-Store Graphics
  • Stylescapes
  • Brand Guidelines

Web Design

  • UX Strategy
  • Web Research
  • Journey Mapping
  • Website Content
  • Sitemap
  • eCommerce
  • Wireframes
  • Mockups
  • Building & Coding
  • Database & CMS
  • Testing & Troubleshooting
  • Maintenance & Updates
  • Analytics
  • SEO Audits
  • Web Training

Marketing

  • Marketing Research
  • Marketing Strategy
  • Search Ads
  • CTV Ads
  • Paid Social Ads
  • Programmatic Display Ads
  • Programmatic Video Ads
  • Programmatic Audio Ads
  • Programmatic Native Ads
  • Out Of Home Ads
  • Direct Mail Ads
  • TV Ads
  • Radio Ads
  • Print Ads
  • SMS
  • Social Media Marketing
  • Blogging
  • Email Marketing
  • Podcasting
  • PR
  • SEO
  • Video Production
  • Content Creation
  • Graphic Design
  • Marketing Collateral
  • Trade Show Design
  • Product Packaging Design

Starting a new project or want to collaborate with us?

Contact our agency today to see how redhype can make a difference in your company’s advertising and marketing efforts.

Let's Talk

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    17 College St
    Greenville SC 29601 USA
    [email protected]
    1.864.232.2000

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