branding
your brand can build more.
It’s more than just a logo and some design – it’s the bedrock of trust, progress, and lasting impact. A strong brand will attract investors, captivate communities, and drive success that shapes skylines and revitalizes economies. In your industry, credibility is king, sustainability is queen, and innovation is the crown jewel. Your brand must be positioned differently in order to survive. We have the blueprints to help you do just that.Branding increases the recognition and awareness of your business, enhances customer relationships, improves employee engagement, builds your overall long-term value, and so much more.
brand strategy
The internal foundation for your brand, the brain behind the operation. It’s the roadmap that guides your brand’s direction and helps you achieve your business goals. We develop your target audience, positioning, messaging, voice, and storytelling.- Gap Analyses
- Audience Personas
- Internal Statements
- Messaging Framework
- Taglines
brand identity
The external expression of your brand, the face it shows to the world. It’s the tangible, visual manifestation of your brand strategy, making it real and relatable for your audience. We develop all designs and visual guidelines needed to represent your brand.- Logo
- Color Palette
- Typography
- Iconography
- Imagery
- Stationery
- Brand Guidelines
benefits
real-world benefits of branding.
Skeptical? Here’s a few examples of what branding can do across industries:
In real estate development, branding can increase property values by 8%, rents by 15%, and make customers 60% more likely to choose your services. 
Well-branded manufacturers are able to charge a 25% premium on products, retain top talent 30% more effectively, and see customer loyalty go up 40%. 
With a strong brand, general contractors can enjoy 25% higher project win rates, experience 15% reduced employee turnover rate, and charge 10% more for services. 
For economic development firms, well-branded cities and communities attract 50% more foreign investment, along with 20% higher business formation and job creation. our process
Our branding process isn’t much different from that of a master builder or product engineer. We start with research, make a plan, build assets, and launch it into the world.
Here we conduct internal and external research. This involves analyzing your company, your target audience, and any data that you have access to. We also look at market trends and your competitors. Workshops, interviews, surveys, data analysis, and more exercises are used to uncover unique insights.
Internal research is like looking in the mirror and examining yourself; external research is like looking around the room to see who you’re up against.
This is all about developing your positioning, messaging, and personality. We will define (or redefine) your vision, mission, value proposition, and unique selling proposition to differentiate yourself from competitors. This is where your narrative and key audience messages are crafted. We’ll also work on your brand personality and voice. This step can be quite collaborative.
Once strategy is done, your brand will be able to claim a strong position in the marketplace, capture hearts and minds, and relate to people on a human level.
When most people talk about branding, they’re referring to this step of the process. This is where we let the designers loose to build the visual representation of your strategy. It involves multiple iterations of designing your logo, typography, color palette, imagery, and any other visual asset your brand needs.
At the end of this step, your brand will have a memorable face well-set to become a future icon.
After all the research, strategy, and identity, your brand will be ready for the world. We’ll package everything up nice and neat into your Brand Guidelines, which is a document outlining anything and everything your brand does. The only thing left to do now is plan an official launch to notify your audience. A marketing campaign or public event usually does the trick.
Now that your brand is launched, you can focus on a website and marketing to really get it off the ground.
