LOC

LOC Software

Software Solutions For Grocery Stores

LOC Software makes fully integrated back office, front end, and POS systems for grocery stores. As one of our international clients, they found us on good ‘ole Google search, and we’re so glad they did. Since then we’ve been able to help them with event marketing, branding, web design, ad design, and video production.
Year
2021-2022

Services

  • Branding
  • Google Analytics Website Design
  • Print Design
  • Front-end Development
  • Content Creation
  • Advertising Press
  • Releases Video
  • Tradeshow Design

Website

Strong Product. Weak Brand Presentation.

LOC showcases their product at a few trade shows throughout each year. In order to do this well, they first needed a brand refresh and market analysis. The events also needed supplemental elements such as videos and advertisements. This requires a lot of preparation in many areas outside of their expertise. That’s where we come in.

The Brand Refresh

We started with the brand refresh because without a solid brand every other marketing effort will fall short. This included graphics, stationery, collateral, as well as a new website. While building out the brand, we conducted market research to obtain a better understanding of LOC’s target audience.

Tradeshow Standouts

As Trust Goes Up, So Do Sales

Using the updated branding, we built the trade show events. We came up with a theme, designed the booth and all collateral, and even organized their own convention. Video production was necessary to fully convey LOC’s message, so we created testimonial videos, value proposition videos, and product showcases. To expand the reach even further, we designed print ads for various publications. Our partnership with LOC resulted in increased brand awareness and better brand positioning. Not only do they have the history and skill to support their authority, they also look the part. The trade show presentations, ads, videos, and branding are enough to transform leads into customers. These improvements have made them a serious competitor to other brands in their industry.

Starting a new project or want to collaborate with us?

Contact our agency today to see how redhype can make a difference in your company’s advertising and marketing efforts.